For this project I was tasked specifically with gamifying the Uber app. Gamification is the addition of game mechanics into products and services that would otherwise not include them. This practice helps to build engagement, loyalty and opportunities for monetization. For these goals I envision a local leaderboard and a new rewards system to encourage engagement and loyalty to the use of Uber's services.

Overall these new features should allow Uber to increase the engagement and loyalty of their users while gaining additional incentives for spending. Although my main focus in this project was how to gamify the Uber app, I found that the UI for these features was perhaps the most rewarding to design. Designing app features for an existing app meant having to understand and execute according to already established design decisions. My goal was to make the integration of my gamification elements appear seamless, as though they truly belonged in the app. I believe that in my final output, I was able to create effective new features and make them feel well-integrated through a well-designed UI.